You’ve probably tried reading a few ‘What is WordPress’ tutorials by now, and if you’re like most people, you’re still unsure what it is, how to use it, why you should or shouldn’t use it, and how much it costs. This is the only back-to-basics guide you’ll discover, complete with all of WordPress’s benefits, drawbacks, and pricing, minus the jargon and technical jargon you don’t care about.
This article contains the following information:
- What exactly is WordPress and how does it function?
- Why is WordPress so widely used?
- Is WordPress a suitable platform for creating websites?
- What makes you think you shouldn’t use WordPress?
- What is the price of WordPress?
- Is it simple to use WordPress as a beginner?
Read this article for more information: WordPress vs. HTML5 Website
Builder: Pros, Cons, and Hacks.
Localsearch’s 2019 WordPress Guide for Australian Businesses
What exactly is WordPress? What is the mechanism behind it?
WordPress is a content management system (CMS), which is a non-IT term for an online platform that allows you to create and administer a website and/or blog. You’ll be interested to learn that WordPress is the world’s most common way of creating and maintaining websites, accounting for 33.9 percent of all websites online (60.6 percent) (according to W3techs).
Why is WordPress so widely used? WordPress claims that its platform “democratises publishing,” allowing you to do whatever you want with your website (within reason). They do, in fact, provide you with this.
They accomplish this by utilising open source software (OSS). This makes it possible for any developer (Read: What is a Developer?) or someone with development abilities to write plugins (software for websites). These plugins may do everything from track your search engine rankings to allowing clients to enter detailed information for a quote request. Whatever your heart wants, there is a WordPress developer that can make it happen. While this is fantastic, it is not without risk (see below).
Note from the editor: There are two separate WordPress platforms: WordPress.com and WordPress.org. For the sake of this post, we’ll be talking about WordPress.org, which is the platform that real company owners utilise to make money.
Is WordPress a suitable platform for creating websites?
When people ask, “Is WordPress a good website builder?” they mean “Is WordPress a decent website builder?” “Is WordPress superior than Wix/Squarespace/Localsearch Website Builder?” they usually imply. Or, to put it another way, they want to know how to construct a nice website for the least amount of money. The solution is quite straightforward.
If you want to create a stunning, one-of-a-kind website with more advanced capabilities, WordPress is the way to go. What’s more, there’s a reason for it.
Pros of WordPress:
Plugins and Application Program Interfaces (API) software, often known as software, may be used to make your website do nearly anything you desire.
WordPress websites, for example, tend to rank higher in search engines due to the plugins available and the fact that they are responsive (can be seen on any device), to mention a few factors.
With WordPress’s built-in blog function, blogging is really simple.
Platform updates aid in the website’s security.
Custom coding gives you almost complete control over your design and branding.
The site may be simply updated as needed and expanded as your company expands.
What makes you think you shouldn’t use WordPress?
But what if you simply want a basic website with a name, phone number, and email address enquiry form to show your information online? We’ll tell you right now to use a website builder instead (article coming soon).
Consider the process of creating a website to be similar to that of purchasing a car. A conventional model might suffice if all you need is an inexpensive means to go from point A to point B on a daily basis (i.e., to exhibit your wares online) (a website builder). However, if you want to race your vehicle for money (to develop your internet company), you’ll need an updated automobile that can take the heat (WordPress).
There are a few more concerns that make individuals hesitant to use WordPress.
Top WordPress Drawbacks:
A developer is advised to guarantee that your plugins function well together, are safe, don’t slow down your website, and are easy for search engines to understand.
Too many plugins might cause your website to slow down, and support from the author may cease, meaning you’ll have to replace the plugin if it breaks.
The WordPress and plugin upgrades are manual, but they must be done for security reasons.
While Open Source Software is fantastic, it might compromise your website’s security if you don’t use safe plugins and APIs.
While these are potentially serious concerns, working with a reputable developer can help you mitigate or eliminate these dangers.
What is the price of WordPress?
When it comes to WordPress sites, you have two options: construct and administer the site yourself or hire a professional to do it for you. While managing your own build and maintenance may appear to be a cost-effective way to get everything a WordPress site has to offer, it may end up costing you more than an all-in-one package, such as Localsearch’s website and hosting packages, which include everything from security to content and images.
Here are the most important things to think about while creating and managing your own website:
Your website’s hosting is a critical component, and it’s not something you should choose just on the basis of cost. Many hosting companies may offer hosting for $1, $3, or $15 per month, but there’s something they’re not telling you. The majority of this dirt-cheap hosting is done on shared servers, which are located in other countries.
Consider servers to be a file cabinet where all of your website’s data is stored. Instead of the full file cabinet, you get a single, extremely small folder when you share a server. What exactly is the issue here? Your hosting can only handle a certain amount of visitors to your website at any given time. Because shared servers can only handle a certain number of users, if you run an offer or a marketing campaign and have more than this many people visit your site, it will crash, and a crashed website can’t be seen by anybody.
There’s also the matter of international servers to consider. The farther a server is from a website visitor, the slower it will load. Your website need high performance to help you get seen easier and more frequently on search engines, therefore having an offshore server might potentially do more harm than good. Plus, that low-cost hosting is just that: hosting. For these modest prices, management solutions are rarely offered.
Name of the domain
You’ll need to register your website’s domain name in addition to hosting. A domain name is how your internet browser (Google Chrome, Safari, Internet Explorer, and so on) recognises your website, or even more simply, your ‘www.yourbusinessname.com.au.’ Every website has its own domain name, which must be registered to avoid being stolen.
When you manage your own website, domain registration generally costs approximately $10 per month (in addition to your monthly hosting).
Website Design Template
When you sign up for WordPress, you’ll see that there are templates available to serve as the foundation for your site’s design. While both free and premium templates are available, bear in mind what you want to accomplish with your site. You could find that some premium templates have features that will save you money in the long run.
A bespoke WordPress theme may range in price from $1,500 to $5,000 or more.
Images & Content
You’ll need good-quality content and photos, and many of them, for your website to rank highly in search engines and among clients. Your material must adhere to your industry’s advertising requirements, be well-written, have acceptable language, and be designed to generate business. Your pictures must be in the right format and size to avoid slowing down your website. If you don’t have any photographs, you’ll have to pay for stock photos, which can range from $30 to $100 each month.
You’ll have to pay by word, page, or hour even if you hire a freelance writer and editor for your material. When you consider that the typical web page requires at least 500 words for search engines and that the average website has about 5 pages, you’re looking at a few hundred dollars—and that’s on the low end.
APIs, Plugins, and Extensions
You’ve chosen WordPress because you want to be able to do more with your website. To accomplish more, you’ll investigate plugins, extensions, and APIs that will allow you to do whatever you desire. While there is plenty of free software available, using free (or even premium) sources with which you are unfamiliar might constitute a security risk or fail to perform as expected. Some integrations might cost hundreds or even thousands of dollars each month or year, so make sure what you’re signing up for is exactly what you need and can’t be accomplished in any other manner.
It might take months for your website to appear in search engines, and much longer for it to appear at a location that you’re satisfied with. In the meanwhile, you’ll need to use some digital marketing techniques to attract visitors. Consider the following methods:
- What is SEO (search engine optimisation)?
What exactly is search engine marketing?
What exactly is social media marketing?
Email and SMS (what is this?) are examples of direct marketing.
Every website, regardless of its format, size, or budget, need an up-to-date SSL certificate. An SSL certificate encrypts data sent to and from your website, making it more difficult for hackers to access. It’s akin to locking a handwritten letter in a steel box with a padlock and then locking the recipient’s return letter to you in the same way.
Because not all SSL certificates are created equal, costs might vary. Every service provider is unique, and some even offer various bundles. For example, some would charge a greater fee if the certificate covers additional sub-domains (such as a blog in addition to your website), is issued faster, has a longer warranty, and has a green address bar. A current SSL certificate will cost you anything from $40 to $250+ each year, to give you an idea.
Find out why an SSL certificate is so crucial in this article.
Maintenance that is ongoing
Manual updates to plugins and WordPress are required to maintain a WordPress website secure and functional. There’s also the time it takes to stay current on the latest search engine optimisation (SEO) best practises, as well as implement them, update your information, and so on. Trust us when we say that maintaining a website isn’t easy and takes a lot of time.
At the end of the day, whomever created and maintains your WordPress website is responsible for its quality and security. If you want a website that works hard to be your 24/7 salesperson, gives you good search engine results, supports all of your digital marketing efforts, and has some unique features, you should hire someone to do the job correctly.