Home Business Why Networking is a Huge Benefit to Marketing and Sales

Why Networking is a Huge Benefit to Marketing and Sales

by Jan Pickering

What is the definition of business networking?


Business networking entails more than finger foods and small talk with strangers on a weekday. It might be some of the most effective marketing you can perform for yourself or your company. However, if you don’t know how to network or have more than a casual discussion with the person in the suit, it might be difficult.

What role does networking play in your company?


Building relationships is one of the most powerful ways networking can benefit your business. Potential consumers need to know, like, and trust you before they are prepared to buy from you in this day of being able to study competitors with the touch of a mouse. Building relationships can also lead to lucrative commercial possibilities in the future.

Obtaining access to a referral network is one example. Many businesses rely on suggested clients, and by cultivating relationships with other businesses or industry experts, you may begin to increase your recommendations as well. Your marketing spend may even drop if you acquire a lot of business this way!

How to Build a Successful Network

There’s no use in attending networking events if you don’t feel like you’ve accomplished anything. What does success mean to you in this context? How many business cards do you have? How many coffee catch-ups have you promised for next week? Is it possible to acquire qualified leads?

Let’s explore how we can assist you in achieving your goals.

What to say and how to say it

Hands should be shaken hard but not crushed.

Introduce yourself and your company.

Allow the other person to make an introduction.

Maintain eye contact with each other.

Use your Elevator Pitch to your advantage.

Find a point of convergence.

Give something of worth.

Also, remain in touch.

What is an elevator pitch, exactly?

Assume you’re on your way to the top level of a tall skyscraper in an elevator. Elon Musk walks in and says, “Who are you and what do you do?” You have fewer than thirty seconds to persuade him to want to learn more about you.

The formula for a three-step elevator pitch is as follows:

Hello, my name is name> and I work for company>.

I assist individuals with an issue by providing a solution.

This is advantageous to them for a variety of reasons.

There are many more elevator pitch examples available. However, this is an excellent place to start.

Who should you contact?

Is it necessary to speak to everyone in the room? No, unless it’s a major event. Possibly a minor incident. While you may not be able to assist each individual, you may be able to assist their clients or even get access to that individual’s community.

Find firms that are similar to yours and with whom you may see business flowing back and forth initially. Do you own a plumbing company? Are there any real estate agents out there that need a HVAC for their rental properties?

Do you work as a photographer? Again, real estate agents and landscapers both require home photographs. Alternatively, how about providing everyone with professional headshots for social media or website use?

Look for someone you can assist. There is a reciprocity rule that states that if you perform a nice deed for someone, they will feel obligated to do the same for you. When it comes to networking, remember this notion.

It’s also worthwhile to make and keep friends here. These are folks who, like you, are in business and have the type of perspective that only company owners have. Sure, talking with friends and family about business matters is beneficial, but business may feel like a lonely journey that few comprehend.

As a result, the individuals you meet at these events are not only beneficial to your company, but also to you as an entrepreneur. These folks have faced the same difficulties, triumphs, and travels as you have. They can empathise with you, provide support in ways that friends and family cannot, and teach you and provide information that would only benefit another company owner. This is where networking comes into play.

Tips on how to successfully network

What strategies can you use to make the most of your networking time? Time is your most important asset, and if you’re spending it at networking events, you’ll want to make the most of it.

Seek for the appropriate individuals.

Determine who you want to speak with ahead of time, as previously said.

Can you earn sales from people in your field if you attend to an industry networking event? They could come in helpful if you have a lot of tasks to do.

If you want to break into a new sector, set a target for what industries you want to work in and focus on networking with those people.

Can Meetup or Reddit assist you in locating people with whom you wish to collaborate?

Do some study or at the very least be prepared with an idea of the sorts of options accessible to you and how you may add value to others. Remember that this is a give-and-take arrangement in which both sides must contribute.

Keep a look out for networking opportunities.

Join your local chamber of commerce’s business network or look into small company groups on social media. These kinds of organisations will publicise networking events for you to attend. There may be a fee, but you may be able to obtain some fantastic referral business as a result.

Do you wish to become a member of a networking group?

There are a few well-known brands that run regular business gatherings. Examine the costs, calculate the time commitment, and determine if they’re suitable for you.

Make use of resources and ask for recommendations.

You’ll be handed a lot of business cards; pick and choose which ones to retain.

Use these persons to refer work to and as a resource for information. Work should come back to you as a result of your referrals, according to the rule of reciprocity.

To your referral network, you must demonstrate your VALUE. If someone sends you a customer, do an excellent job. The resulting word-of-mouth marketing is invaluable.

What benefits may you expect from networking?

When it comes to networking, there is always something to gain. It’s one thing if it’s just complimentary finger food and an opportunity to meet new people. However, networking may provide you with a wealth of other benefits.

new information

As a business owner, you must understand how other firms function and how other individuals go about their daily lives. It may provide you with much-needed perspective and motivation. They could even have resources you don’t know about or don’t have access to. This is really useful when learning how to expand your business.

More self-assurance

The more you practise introducing yourself to strangers and giving your elevator speech, the more confident you will become in your ability to sell yourself. Your elevator speech will be fine-tuned, with diverse businesses and goods in mind.

Simply by networking and talking to business people, your marketing and sales abilities will explode.

Find out what other companies are doing correctly and poorly.

It may be competition research, but talking to other businesspeople rather than simply your friends and family can provide you real insight into the business world.

Is it possible that someone lost money on Google Ads? Why is that? Why? Is there a foolproof technique to master Facebook marketing? Awesome. Take the best and improve on it.

Increase your visibility.

The more you get in front of individuals in the business community, the larger your business network and possibilities will be, and the more likely you and your story will be recognised in the community when you put the community first.

Obtain a fresh viewpoint

Being a business owner may be isolating. You don’t get to meet other business people very often if you’re the only one on the tools. Networking can assist you in realising that you aren’t alone. The corporate environment is more like a sea of storms, and sometimes the only way to survive the storms is to band together in a raft.

The most important takeaways

Networking is beneficial to your company. On a personal level, it’s sales and marketing. The more you do it, the better it will get. Word-of-mouth marketing and recommendations from your contacts are quite beneficial. Receiving a customer from a member of your network group costs you nothing in terms of marketing. That’s the finest type of marketing investment you can make.

Know who you are, who you want to work with, and who your ideal business clientele are before you go out to meet them. For first-timers, it might be intimidating, but there are more nice company owners than sharks. We can also assist you in gaining confidence in your sales.

related posts