Home SEO SEO Terms for Beginners

SEO Terms for Beginners

by Jan Pickering

It’s no secret that SEO can be perplexing, especially with all of the contradicting advice available online. Knowing the top 51 SEO keywords can assist you understand what you’re reading or putting on your website, allowing you to separate reality from fiction.

Do you have a question regarding another SEO term? We’d be glad to assist you if you messaged us on Facebook, Instagram, or LinkedIn.

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The Definitions of the Top 51 SEO Terms for Beginners

Alternate Text

Alt text, often known as alt descriptions, is a manually supplied component that appears when an online image cannot be shown. They’re also utilised to enable persons with visual impairments to use a computer narrator and have the contents of an image read aloud to them.

Alt text is also used by search engines to determine what should display in picture search results, such as Google images. As a result, alt text should be utilised on all pictures posted to a website, in addition to its page experience benefits.

AMP stands for Accelerated Mobile Processing (Accelerated Mobile Pages)

AMP, or accelerated mobile pages, are stripped-down versions of regular web pages that load quicker. Unnecessary HTML, JavaScript, and CSS are eliminated from AMP sites to help them load quicker than conventional pages while the message is still conveyed.

Google began incorporating AMP into its mobile search results in 2016 to guarantee that their customers were getting lightning-fast web pages. However, Google stated in May 2021 that AMP was no longer required for several formerly AMP-only services, such as Top Stories in search engine results.


A backlink is a link that takes a person to another website when they click it. High-quality backlinks are those that come from websites that have authority, a solid reputation, and are safe. One of the numerous objectives of SEO is to obtain high-quality backlinks to your website, which are seen by search engines as a vote of confidence in that web page.


A blog, also known as a weblog, is an online diary that is updated on a regular basis and made available to readers via a web page. A blog’s material is usually themed, such as news, gossip, or food, or divided into several sections to cover a variety of themes.

Because blogs are constantly updated with new information, they may be used for SEO, but they can also be targeted for search phrases that aren’t related to the website’s core objective. A plumber, for example, may use a blog to respond to and be found in searches for his or her most commonly asked queries.

Expired Links

A broken or dead link is a link that takes you to another web page or to a function (such as calling) that isn’t operating properly. When connecting, errors can arise if an incomplete connection is utilised, the destination link is no longer available, there is a technical difficulty, and so on. A 404 Error or a few additional display alerts may appear when you click on a dead link.

Broken links are terrible for search engine optimisation since they give a poor user experience. Broken link detection software may be used to locate broken links on a website.

Action Is Needed

A call to action, often known as a CTA, is a prompt to take action. On a plumbing website, for example, you may have a call to action that says “call immediately” or “get a quotation now.” CTAs are usually seen in the form of a phrase or a button.

Call to actions that are properly positioned and specified contribute to a positive user experience, which is what search engines are searching for.

Tags that are canonical

A canonical tag is a piece of code that is placed into a URL to determine if a web page’s content is duplicate, near-duplicate, or similar. If the material is identical or repeated, they assist search engines in determining which pages to crawl.

Canonical tags aid in search engine optimisation by preventing search engines from wasting time on irrelevant information when they might be focusing on more helpful stuff.

Analysis of Competitors (Gaps)

Competitor or gap analysis is the study of which keywords a website’s rivals are optimising for and which ones they are not, in order to find optimisation possibilities for your own website. High-volume keywords that your rivals rank highly for but you don’t, keywords that you might rank for or rank better for, and more are all possibilities in competitor analysis.

The Essentials of the Internet

Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift are Google’s three core web vitals (CLS). Google employs a set of criteria called core web vitals to assess the quality of a user’s page experience. These are then used as some of the variables in determining where a website should appear in search engine result pages (SERPS).

Because search engines utilise basic web vitals to determine the worth of a web page’s page experience, they’re an important focus of SEO.

Reports & Issues on Coverage

The amount of web pages on your website that have been indexed by a search engine is referred to as website coverage. Index coverage reports show where there could be problems with search engines not discovering or indexing site pages, which will necessitate SEO work.


Crawlers, often known as web spiders, are the robots that search engines employ to discover and evaluate new web pages. After discovering new websites, crawlers examine them from top to bottom, left to right, evaluating all material and following any links they find.

Because a page not being crawled (coverage issues) may suggest a problem with the page, SEO experts evaluate how often a website is crawled.

Shift in Layout Over Time (CLS)

A statistic used to assess the stability of a web page is cumulative layout shift, or CLS for short. CLS, on the other hand, is a simple metric that evaluates how frequently a user encounters unexpected changes in the layout. The CLS score should be as low as possible.

CLS is also one of Google’s key web vitals, which it analyses to determine search engine rankings. As a result, improving your CLS is an SEO action.

Organize Traffic

Direct traffic refers to traffic to a web page that is created without the user clicking on a link to the page, such as by entering in the URL, bookmarking the page in the browser, or receiving an email. It is used in SEO to determine the different sorts of traffic that a website receives and where changes may be made.

External hyperlinks

External linking refers to hyperlinks on a website that take the user away from it. You’ve clicked on an external link if you click on a link in a news item and it takes you to the source’s website. If the domains (www.thisisthedomain.com) of the two URLs do not match, you know it’s an external link.

External links to your website are regarded helpful in SEO since it is thought that search engines view them as a vote of confidence in your website. On the other hand, be sure you’re only linking to high-quality, safe websites from the outside.

Delay in the first input (FID)

The first input delay, or FID, is the period between when a user interacts with a web page for the first time and when the browser begins processing the action. If pictures take a long time to load once a user clicks into a web page, for example, a FID score may be low.

FID is one of Google’s Core Web Vitals, which are three of the numerous ranking criteria used by the search engine. As a result, increasing FID scores is an important SEO task.

Google Analytics is a tool that allows you to track

Google Analytics is a free reporting tool from Google that is used to measure website activities such as traffic kinds, length of stay on site, specific web page results, and more. It is one of the methods used in SEO to assess a website’s performance and outcomes.

Google My Business is a service provided by Google (GMB)

A Google My Business (GMB) listing is a free service that allows companies to be seen across the Google search network, including in local Google search results, Google Maps, and more. It also allows companies to have more control over the information that appears on Google, such as company hours, services or goods, and contact information.

Businesses on GMB may get reviews, quote requests, and messages from potential customers, among other things, and more features are added every year.

Google Search Console is a tool that allows you to manage your

Google Search Console is a search traffic and performance tool that may be used to track and address a variety of common website problems. SEO professionals, website developers, and website owners utilise the free Google tool to track their site’s performance on the Google Search Engine, including in search results, map results, and more. It also identifies any problems that Google has highlighted as having the potential to affect how particular sites are crawled.

Google has added Search Console Insights to Search Console, which provides additional information about your website’s trending content.

Google Tag Manager is a tool that allows you to manage your

Google Tag Manager is a free tag management system (TMS) from Google that allows you to manage tags on your website without having to modify the code. Website owners and SEO professionals may use Google Tag Manager to track schema code data using Google Analytics and other Google reporting tools.

Tag for headings

A heading tag is HTML code that is appended to headings on a web page, in a blog, or in other online material to tell web browsers (such as Google Chrome) that a heading is there and should be shown. Heading tags are typically readily inserted in the backend of a website’s content management system (CMS), such as WordPress.

Heading tags help with accessibility features for individuals with visual impairments, as well as providing structure to online text.

Heading tags are used by SEO experts to provide structure to a web page, directing search engines to various regions of content and what the page is about. Heading tags are frequently referred to by their size and relevance, with the most significant being H1 (heading 1), followed by H2 (heading 2), H3 (heading 3), and so on.

HTTPS (hypertext transfer protocol secure) is an encrypted main communication protocol that is used to convey data between a website and a web browser (like Google Chrome, Safari, etc.). The ‘s’ on HTTP denotes secure online connection, and without it, third parties may get access to your data.

HTTPS is checked by search engines to verify that the websites they recommend to their visitors are safe. As a result, having HTTPS is critical for SEO, as well as your and your users’ security.

Websites will require current hosting with an SSL (secure sockets layer) certificate in order to use HTTPS rather than HTTP.


Every impression in SEO refers to the number of times your website has appeared in a search engine results page, regardless of whether it has been clicked on. It is considered an impression even if you were placed at the bottom of the search results and the user did not scroll to view your website.

Impressions are one form of measurement used by SEO experts to determine the return on investment of operations. Impressions might reflect how frequently your website appears in search engine results, and hence how well you’re ranking.

Over time, impressions

On SEO reports, impressions over time are frequently displayed in a graph style to demonstrate how many times a website has appeared in search engine results over a given time period. You can determine if your SEO performance is continuously rising, declining, or has had any abrupt changes by looking at the amount of impressions over time. Over time, good SEO should demonstrate consistent progress.

When a search engine indexes a website’s web page, it categorises and stores its information so that it may be promptly returned in relevant search results. New or updated web pages will be indexed or re-indexed to ensure that all information is catalogued, including a comparison of the page to the search engine’s ranking best practises.

SEO experts will examine how quickly a website is indexed, whether it is indexed at all, and whether they need to flag pages as no-index, which means they don’t want Google to find them. Specific offer landing pages or pages that only your current clients should be able to view are examples of pages you don’t want found.

Internal Referencing

Internal linking is the SEO term for hyperlinks that take people from one page of a website to another inside the same website. Internal links help search engines locate other pages on a website, thus having a solid internal linking strategy is crucial for SEO.

Interstitials that are intrusive

Pop-ups on a website, such as advertising or newsletter signup boxes, are known as intrusive interstitials. These pop-up windows frequently take up the bulk of a page, resulting in a bad user experience. With Google’s new Page Experience change, the major objective of SEO is to provide a great user experience, so you’ll want to keep obtrusive interstitials to a minimum.

Keywords are words or phrases used by website content writers, SEO professionals, and digital marketers to target content and web pages on search engines. By optimising page content for keywords, you may affect where your web page appears in search engine results.

Choosing the correct keyword, utilising a web of related phrases, using them enough, but not too much, and positioning them in the right locations are all part of optimising web pages for keywords.

Average Position Keyword

The term average position in SEO refers to your website’s overall average position in a search engine. The lower your keyword average position, the higher your website’s visibility on Google, Bing, and other search engines. A website that ranks well overall could have a keyword average position of 5, whereas one that ranks poorly or is brand new might have a keyword average position of 100 or more.

Mapping of Keywords

The phrase “keyword mapping” refers to a keyword strategy for individual pages on your website. It usually includes assigning a goal term to a page, followed by a cluster of related keywords, and finally, how these keywords interact with other pages.

Tag for Language

A language tag, often known as a Hreflang attribute by SEO experts, is a piece of code that is included into website content to inform search engines whether the page contains several languages. It aids search engines in providing appropriate results to users in various countries or with various language settings.

The Most Contented Paint (LCP)

The largest contentful paint, or LCP, is one of Google’s basic web vitals, referring to a statistic that measures the time it takes for a web page’s full content to load. Under Google’s Page Experience change, low LCP scores are now impacting SEO results, thus it’s an SEO word you should know and grasp if you’re trying to optimise your own page.

Description of Metadata

A meta description is one sort of meta tag that defines what a web page is about (meta titles are another). Search engines may display the meta description alongside the web page in search engine results if it is properly organised and executed. When search engines believe the meta description does not adequately reflect the page content, they will extract additional material from the page.

The meta title of a web page is a website word for describing a page’s content in a brief heading format. If the search engine believes the title accurately expresses the overall message of the web page and content, it may appear in search engine results.

Adaptable to mobile devices

The phrase “mobile friendly” in SEO and website design refers to whether a website delivers the same level of user experience on a mobile or tablet device as it does on a desktop. Because of the fast growth of mobile internet browsers, search engines prioritise being mobile friendly, thus making sure your website is suitable and simple to use on all platforms is a requirement.

Search engine optimisation experts assess how effectively a website performs across all devices, including speed disparities, loading delays, errors, pop-ups, and other issues. These are all being worked on to ensure that the website adheres to search engine best practises in order to improve its chances of ranking well.

NAP stands for name, address, and phone number in SEO. It’s an abbreviation that represents a company’s most important facts, which must be consistent across all platforms for SEO purposes. Citations are the displays that search engines use to identify a business on the internet.


Localsearch’s all-in-one digital marketing reporting dashboard, Nucleus, was created with this in mind. Nucleus is now offered free of charge to any businesses who use our digital marketing services, including those with a website, SEO, Google Ads, social media marketing, and more.

It’s a central location for organisations to locate and assess their outcomes, including for SEO, as an all-in-one reporting dashboard.

Off-Page Search Engine Optimization

Off-page SEO refers to actions conducted outside of the actual website that may affect search engine rankings. On-page SEO refers to activities performed within the physical website that may influence search engine rankings. Building backlinks to the website, working on Google My Business and social profiles, guest blogging, influencer marketing, and other off-page SEO operations are all examples of off-page SEO activities.

Search Engine Optimization (SEO) on the Page

On-page search engine optimisation (SEO) activities are those that are carried out on a website in order to improve its rating. Off-page SEO, on the other hand, focuses on the online presence rather than the actual website.

On-page SEO involves optimising the text, structure, graphics, code, and other aspects of a web page.

Traffic from natural sources

Organic traffic is a phrase used in digital marketing to describe visitors to a website who came after clicking through from an organic search engine result. This information may be used to assess the effectiveness of search engine optimisation efforts and to determine whether a website has been negatively impacted by a search engine update.

Page Experimentation

Page experience is a simple metric that assesses how good a user’s experience is when they visit a website or platform. Every aspect of a website, from load times and layout to content, font colour, and other factors, may influence the overall quality of the page experience.

Quality of page experience is now one of the many ranking criteria used by Google.

Organic, referral, direct, and sponsored traffic all refer to how people found their way to your website. Paid traffic is defined as visitors that arrived at your website after clicking on a search engine ad.

While SEO focuses on organic traffic, professionals nevertheless examine the breakdowns of how website traffic is produced in order to coordinate tactics and identify areas for development.

The position of a web page in search engine results is referred to as ranking. Hundreds of variables are used by search engines to determine the quality of a website and its relevance to the specific search engine results a user receives.

Traffic from Referrals
Referral traffic refers to visitors that arrive at your site after clicking through from another website. With a large number of websites connecting back to your website, significant referral traffic might suggest that you have a good backlinking strategy. Backlinking is an SEO technique that aids in the development of a website’s reputation.

Markup for Schema

Schema markup is a piece of code that an SEO expert or developer adds to a website to lead search engines to essential information that might be displayed in search engine results. Snippet appearances, which are information snippets that display on search engine results, may be improved by using schema effectively.

Algorithm of a Search Engine

Algorithms, which are metric systems used to measure online pages, are employed by search engines to assist offer relevant, high-quality web sites in search engine results. To ensure fairness in the SEO and website community, algorithms use hundreds of measurement criteria, the most of which are unverified by search engines. Search engines also change their algorithms on a regular basis to keep up with current user patterns.

Search Engine Results Page (SERP) A search engine results page, also known as a SERPS, is a list of web sites that appear when you search for anything using Google, Bing, or other search engines. SEO seeks to enhance a website’s visibility in relevant SERPS for the web pages’ content.

Tag for the title

A title tag, sometimes known as a meta title, is the name provided to a web page. These title tags assist search engines figure out what a website’s content is supposed to be about, and if they’re appropriate, they can be used to name the web page in search engine results. SEO experts optimise meta title tags to enhance the possibility that search engines will use the page title and so boost the possibilities of a higher ranking position.

Structure of a URL
A URL is made up of a protocol structure (http/https), your domain (the name of your company or website), and the slug (or path of the web page). Because the URL structure organises your website’s content, a complicated URL or a badly organised website might give a poor user experience and, as a result, search engines will not appreciate it.

Technical Review of the Website

A website technical audit is performed before starting SEO to examine the health of your website and see where changes can be made for improved search engine rankings. It examines everything from the overall structure of the website to the intricacies of each individual page, including speed, content, linking, layout, user experience, and more.

Website Visits

The phrase “website traffic” refers to all visitors to your website, regardless of how they arrived, who they are, or what they do. Knowing information about internet traffic may assist you determine who you’re targeting vs who is being drawn to your site. This might aid in the optimisation of your web pages.

XML Sitemap An XML sitemap is a single file that lists all of the key pages on your website. This is provided to search engines to make it easier for them to crawl and index your pages, giving you a greater chance of ranking highly and ensuring that all relevant pages are taken into account.

Most Commonly Asked Questions

What exactly does SEO imply?

The objective of SEO, which stands for “search engine optimisation,” is to enhance the quantity and quality of website traffic that comes from organic (non-paid) search engine results. Organic internet traffic can come from a variety of sources, such as web pages, pictures, news, videos, and more.

SEO is the practise of optimising a website’s individual web pages and online presence to appeal to search engine algorithms (e.g., Google, Bing, DuckDuckGo, etc.). Based on the quality of the web page, relevancy to the search engine results, and other factors, search engine algorithms assist select who should be put (ranked) where on search engine results.

When it comes to SEO, how long does it take?

Although SEO is a continuous process, particular adjustments might take anywhere from a few minutes to many months to provide effects, if they do at all. All attempts to enhance search engine rankings should be undertaken for long-term gain rather than short-term gain, so you should see consistent progress over time.

How much does SEO set you back?

It is free to appear in organic search engine results. However, there are fees associated with optimising your website, such as constructing a website, using software, employing an SEO professional, and so on.

Is it possible for you to perform your own SEO?

Because SEO is such a time-consuming job that requires virtually daily research, data analysis, and plan implementation, it is often too much for most firms to do on their own. Because of the amount of labour involved, the degree of expertise necessary, and the abilities required to complete the task, hiring an SEO professional may be more cost-effective and efficient.

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